Don’t be shy to admit it: you are well aware of your striking looks! Uphill, downhill, along the Moldova with Smetana’s music resonating in one’s mind: walking your streets stands for a rewarding high-performance exercise for the senses – and for a bit of a challenge to the feet, too, I must say. To explore you from the core means treading historic grounds paved with cobble-stones hewn to all shapes and sizes. Yet, if the horses could cope with tricky surfaces on hooves back then, so can I in sensible footwear today. But, where to look first in this maze of wonder: left, right, up, down or around?
From man to beast
Even a candidate as stubborn as winter himself must get cold feet at the sight of a Mamuthone (header image) – not to speak of an entranced hoard of them foot-stamping and cow-bell-rattling on streets around the many bonfires lit for the grave occasion. The noise is deafening and the atmosphere perturbing. The aim of this ancestral rite is to scare winter and any evil away with all the might one can muster. Thus, room is made for spring and to welcome the good it promises to bring. In order for nature not to oversleep, the tradition of stamping and rattling, by employing full weight of body and bells, is a drastic means of reliably shaking her out of hibernation and to remind her: Now is the time for renewal! Measures that seem to have worked over ages.
When the definition „perfect symbiosis“ between a resort and its guests needs to be satisfied, few places come to mind. St. Moritz is one of them. In by-gone decades, the glamorous guest list included Charles Chaplin, Greta Garbo, the Kennedy’s and the controversial Shah of Persia. Or actress Brigitte Bardot and Gunter Sachs in each other’s tow. All of them readily showcased themselves on this elitist alpine merry-go-round under the scrutinizing eye of the rainbow press. Whereas generations, nationalities and names on the sophisticated society chart prove exchangeable, the denomination „St. Moritz“ has reliably positioned itself as a sparkling gem safely embedded in craggy mountainous surroundings.
One cannot wait to grow up and finish school. One graduates from an obscenely expensive university with a brain full of sophisticated knowledge and embarks on professional life with the greatest of expectations. And what could happen next? One ends up laying Lego bricks in order to develop strategies or to find a solution to a stalemate situation! Sounds a bit far-fetched? Well, it isn’t, really. Helping to clear corporate obstacles out of the way playfully is what the methodology thought up by the Danish toy-brick company is all about.
Isn’t „unique“ a fantastic word to work with? Considering that it defines this one singular, outstanding idea, object or place, hardly a description could be more adequate. The ICEHOTEL in northern Sweden does not claim to be the one and only specimen of its kind. What renders it solitary is that it is redesigned and skillfully recreated every winter afresh – from scratch. 200 kilometers north of the Arctic Circle, embedded in an untouched environment dotted with thousands of pristine lakes and crossed by wild rivers, lies Jukkasjärvi. Every year, the remote village witnesses a fascinating spectacle repeating itself.