Posts about Communication

The Corones is the sixth Messner Mountain Museum in South Tyrol. Architect is Zaha Hadid.

Messner meets Hadid: The Corones Museum in South Tyrol

13.11.2022

Admittedly, it takes a bit of an effort to get there, especially from far-away countries. But then again: Who says that the good things in life are to be had in passing? Ask Reinhold Messner: If there were more „eight-thousanders“ to be conquered, he would most likely have done so and still always have chosen the most challenging variety of ventures. Similarly extraordinary and not seldom daring, are Zaha Hadid’s († 2016) architectural structures which reliably become prized icons one by one – wherever and for whichever purpose they may have been established. The intriguing element uniting the random duo seems to be that reaching for the skies is an inborn ambition, and that achieving the utmost a natural consequence. Both personalities’ visions and disciplines merged, result in remarkable projects such as the Corones Museum, submerged into the South Tyrolean peak of Mount Kronplatz 2,275m above sea level. Read article

Reading time: about 4 minutes
The Oktoberfest in Munich

Oktoberfest Munich: O’zapft is’!

20.09.2022

On Saturday, September 17th, 2022 at high noon sharp Munich’s Lord Mayor – once again ceremonially exclaimed: ‘It’s tapped!’ The Oktoberfest, a festival recurring for the 185th time, has been exerting its magnetism on the crowds since 1810. It means huge fun for regular folks, works as an illustrious place-to-be-seen for celebrities of all shapes and sizes and could even enhance or jog a career of one trade or another. And it serves as a welcome runway for the presentation of suitably traditional garb (such as Dirndl, Lederhosn or Lodenjanker) – or for a rare species of couture whose daring cross-over creations are at times hard to swallow for the more conservative. Read article

Reading time: about 6 minutes
Inertia-Underwater-Sculpture-Jason-DeCaires-Taylor

Wet, wet, wet: The Museo Subacuático de Arte in Mexico

16.07.2022

Most of the time, satisfying one’s cultural hunger can easily be accomplished by simply walking into a museum. Theoretically. Yet, the Museo Subacuático de Arte, located in different sites on the map of Mexico, demands a little more effort than that – but surely does offer an additional thrill: its life-size exhibits are mounted to the seabed and thus best inspected in the sporty scuba-diving or snorkeling mode. Accelerated heartbeat assured. Those who would rather keep their noses above sea-level are invited to explore the arcane population of underwater sculptures conveniently aboard a glass-bottomed boat, with or without a preceding jungle tour.

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Reading time: about 2 minutes
Blue hotel sign:

Hotels: The games people play

30.05.2022

If there were a scale for guests on which to classify their own attitude and demeanour while staying at a hotel, most would probably describe themselves as the tidy, clean, polite, honest, considerate and fidel type – who, there’s evidence, does exist. We consider ourselves the best examples of that righteous species and are embarrassed by those guests who behave as though they were holding a non-restrictive jester’s licence of international validity.

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Reading time: about 5 minutes
Inverted Age Pyramid

Out of shape: The inverted Age Pyramid

1.05.2022

Longevity and the future Population Structure

A World Bank report makes it clear: Owing to the demographic evolution, and the consequent shrinkage of a working age population, it becomes important to keep older workers in the labor force longer. A changed pension policy accompanied by a flexible labor market should enable them to remain in the workforce and retain a high level of productivity. Presently, the prognosis for the future population structure resembles a column that may change to the shape of an inverting pyramid – with smaller cohorts of working age population expected to support the larger ones of elderly retirees. With rising longevity suggesting an average life expectancy after retirement of 15 years, the elderly are encouraged to spend their healthy years in the labor force rather than in retirement. This not only feeds pension funds, but also helps maintain the living standard enjoyed while working and reduces poverty among the elderly significantly. The following poem is a reminder of all those well-known facts – and relates to the meetings industry.

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Reading time: about 4 minutes