1929: „How high can you go so it won’t fall down?“ John Jakob Raskob (one of the executives representing the Empire State, Inc.) is said to have asked the architects of the prestigious new edifice, Shreve, Lamb & Harmon. The main objective being to devise the highest building not only of New York City, but of the entire world. Initially they had hoped that 80 daring storeys should suffice. Yet, there was a fierce mine-is-taller-than-yours competition going on in NYC in the first third of the 20th century and construction of the rivalrous Chrysler building was already in full swing when Raskob’s project just got started. Walter Chrysler’s building did become the tallest one, albeit temporarily. In the end, he was outraced by just a few meters of the finest Art Deco architecture shining brightly over 350, Fifth Avenue.