“There are endless reasons to love New York City in every season, but something special happens when the snow falls – from Lunar New Year celebrations in Flushing and the tree lighting in Rockefeller Center, to watching the Polar Bear Club brave the frigid waters on Coney Island. People from around the world feel the pull of New York City…,” raves Mayor Bill de Blasio.
Yet, it can get pretty chilly in New York City in winter and even a metropolis of this caliber is confronted with receding visitation numbers especially during the months of January, February and March, a typically slower period of travel. In order to counteract this trend and to stimulate and expand winter arrivals to its five boroughs, NYC has unleashed the large-scale promotional campaign unlock nyc. To make the destination more affordable for global travellers, NYC entices its future clientele with hotel room discounts of 22 per cent on average plus attractive dining and theatre deals during the first term of the year.