“There are endless reasons to love New York City in every season, but something special happens when the snow falls – from Lunar New Year celebrations in Flushing and the tree lighting in Rockefeller Center, to watching the Polar Bear Club brave the frigid waters on Coney Island. People from around the world feel the pull of New York City…,” raves Mayor Bill de Blasio.
Yet, it can get pretty chilly in New York City in winter and even a metropolis of this caliber is confronted with receding visitation numbers especially during the months of January, February and March, a typically slower period of travel. In order to counteract this trend and to stimulate and expand winter arrivals to its five boroughs, NYC has unleashed the large-scale promotional campaign unlock nyc. To make the destination more affordable for global travellers, NYC entices its future clientele with hotel room discounts of 22 per cent on average plus attractive dining and theatre deals during the first term of the year.
Hidden spaces, iconic places
“This winter, we are giving visitors the keys to unlock a more accessible, affordable and intimate NYC. Whether it’s walking the Brooklyn Bridge as snow falls, skating on one of the outdoor ice rinks, or keeping warm in a world-class museum, we’re encouraging visitors to discover a different side of NYC,” says Fred Dixon, president and CEO of NYC & Company, the city’s official marketing partners.
If you are craving for favourably priced Asian food: Zabb Elee’s features fine dishes from northeast Thailand. They run restaurants in Manhattan and Queens and accolades for their oh-so-delicious cuisine are exuberant. Zabb Elee in Jackson Heights, Queens, earned themselves a Michelin star; the actual scene is at its downstairs sake bar, though. A relaxing drink and perhaps the chili garlic pasta with shrimp tempura may be just the sort of spice to warm you up on a chilly winter’s night.
How about a nightly sightseeing cruise on the Staten Island Ferry? It has enclosed seating, operates 24/7 and, best of all, it’s absolutely free! Curled up by the big picture windows and armed with a warming drink, you can watch the imposing NYC skyline glide by. Tip: disembark in St. George for a drink or a meal.
Header image: Brooklyn Bridge, Borough Dumbo, NYC. Photo credit: Julienne Schaer