Good, gooder, goodest: Thinking AND acting globally!

Just forget about the grammar! This time, it’s not good, better, best! At least not when it comes to evaluating the countries doing the most good to the rest of the world. Meaning: Instead of selfishly minding their own business in an islandish manner, they largely act in an altruistic way. Governments must start thinking telescopic instead of microscopic, says speaker Simon Anholt.
As a side effect of globalisation, problems once local—like greedy banks lending out too much money or Chinese chicken sneezing 10,000 miles away — today have worldwide consequences. Nevertheless, nations still operate as if alone on the planet. Policy advisor Simon Anholt assists governments in earning better reputations by helping them change their demeanour and has concocted a refined scale to measure each candidate’s individual performance: The Good Country Index

Watch this talk to find out who tops the list – and be in for a mighty surprise!

Simon Anholt has worked closely with heads of governments in countries ranging from the Netherlands to Botswana, from Jamaica to Malaysia. He is a member of the Foreign Office Public Diplomacy Board in Great Britain and frequently collaborates with multilateral institutions such as the United Nations.

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