Can it be that it takes a Swedish youngster by the name of Greta Thunberg, together with her followers, to shake the (adult) world community out of its environmental deep sleep? Is it so that we have been unable to classify the impact of our own hedonistic demeanour towards nature up to the decisive moment Greta arose? It almost looks like it, as progress on the green front has proved frustratingly tedious over a long period of time. The more welcome is a strong juvenile conviction leading to fresh initiatives that may propel forward what has been snailing along seemingly forever. Question is: Does a massive professional PR engine supported by overly obedient media coverage make the cause of the heroine they are shaping more credible?

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