When the definition „perfect symbiosis“ between a resort and its guests needs to be satisfied, few places come to mind. St. Moritz is one of them. In by-gone decades, the glamorous guest list included Charles Chaplin, Greta Garbo, the Kennedy’s and the controversial Shah of Persia. Or actress Brigitte Bardot and Gunter Sachs in each other’s tow. All of them readily showcased themselves on this elitist alpine merry-go-round under the scrutinising eye of the rainbow press. Whereas generations, nationalities and names on the sophisticated society chart prove exchangeable, the denomination „St. Moritz“ has reliably positioned itself as a sparkling gem safely embedded in craggy mountainous surroundings.