It’s Christmas time – again –  and most of us are sucked up by the current that swashes along with it. Year by year, it seems to be swashing earlier and to suck more. Easter rabbits have hardly vanished from shelves, August-heat still blazing and: forward come chocolate Santa Clauses and gingerbread loaves, twinkling stardust-sprinkled Christmas balls and light chains. By October, carols obtrusively blaring from loudspeakers near and far have long lost their magic – and meaning. In November, commerce and media insist that it is high time for us to finalise our Christmas shopping, and we are constantly reminded of the fact that the western-world citizen spends on average around 300 Euros on presents alone. Those who won’t comply, will forever be stigmatised as stingy misanthropists, who – not even for the holiest of occasions – overcome their revolting parsimony.

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