TED Talk. Julian Treasure: How to speak so that people want to listen


Have you ever felt that nobody is paying any attention while you are trying to convey a message? In this entertaining talk, sound expert Julian Treasure shares the secrets of powerful speaking, sprinkled with useful vocal exercises and tips on how to spice one’s talks up by implementing different shades of empathy. Successful – and wise! – speakers render their audience prick-eared by never committing these “Seven deadly sins of speaking”: Gossip, judging, negativity, complaining, excuses, exaggeration and dogmatism.

Julian Treasure, chair of the Sound Agency, studies the fascinating implications of sound and advises businesses worldwide on how to apply it. He encourages us to pay attention to the sound scape surrounding us: Does it make us feel productive, stressed, energized or rather acquisitive? Treasure is the author of „Sound Business“ and runs a blog by the same name.
Header photo: Copyright Christina Feyerke