How many facets there really are to sustainability respectively to the options of a new raison d’ être for recycled waste of varyingly appetising origin, is being demonstrated by a treatment plant located in the South-West of England. The company’s core objective is to „develop environmentally sustainable waste treatment processes and to increase the production of renewable energy“ in an „innovative and cost-effective“ fashion. Should your argument be that most treatment plants offer similar solutions, perhaps you are right. But this one has been awarded an ‘outstanding’ status in the Times Top 100 UK Companies listings. And it is taking its environmental efforts to new realms – by providing the first public biogas bus with fuel derived from food waste and human sewage.Reading time: about 2 minutes
Posts about Creativity
The magdas hotel’s homepage not only displays a pretty witty sense of humour and fluffily formulated descriptions. It also shows deep respect for a cause. When scanning the site for the hotel’s location in Vienna, visitors casually learn that it is situated near the city centre, in the vicinity of the Danube Canal mottled with cool clubs and pubs and close to the „Prater“, the popular amusement park that offers space for a wide variety of outdoor activities and sports Vienna’s famous landmark, the Ferris Wheel. Good access from all angles, a key factor for hotels getting booked, is definitely given.
But most importantly for the magdas, it lies within easy reach for its employees „because we want to spare them another round-the-world trip when commuting to their workplace“: magdas staff almost exclusively comprises refugees who descend from 14 different nations. Amongst them, they speak 23 languages. Dinis, the receptionist from Guinea-Bissau, alone is versed in seven! He came by boat. It took almost ten years to be granted asylum.Reading time: about 3 minutes
Admittedly, it takes a bit of an effort to get there, especially from far-away countries. But then again: who says that the good things in life are to be had in passing? Ask Reinhold Messner: If there were more „eight-thousanders“ to be conquered, he would most likely have done so and still always have chosen the most challenging variety of ventures. Similarly extraordinary and not seldom daring, are Zaha Hadid’s architectural structures which reliably become prized icons one by one – wherever and for whichever purpose they may have been established. The intriguing element uniting the random duo seems to be that reaching for the skies is an inborn ambition, and that achieving the utmost a natural consequence. Both personalities’ visions and disciplines merged, result in remarkable projects such as the Corones Museum, submerged into the South Tyrolean peak of Mount Kronplatz 2,275m above sea level. Read articleReading time: about 4 minutes
A port(e)manteau word is an imaginative linguistic creation anyone can come up with. It fuses two different existing sounds and meanings and compounds them into a new snug expression. A wide array of portmanteaux has quietly infiltrated into our common vocabulary rut without our noticing it. Many of these words are no longer recognisable as random concoctions. Some even made it into respectable dictionaries, whereas others are so painfully adventurous that – for straight minds – their meaning becomes utterly unfathomable. A circumstance that forces the ones who coined them into a kind of zugzwang, should they want to see their congenial brain waves preserved for the next generations. But we need not worry: The universal power of social media will reliably enhance their endeavours to the fullest, don’t you think?Reading time: about 3 minutes
People – and objects – are usually given a mere few merciless seconds to let their first impression shine in a positive light; when the impact thus created is of lasting effect, even the better. Who, if not book jacket designer Chip Kidd, is predestined to endorse what’s a commonly known fact. After all, books are written to be read and sold, and their covers ideally serve as a teaser, a marketing tool and as an individual advertising platform alike. Shrouding a message in mystery may be the appropriate method when targeting one specific audience – or be utterly counterproductive when addressing another.
The whys and the wherefores in favour of clarity are readily shared in this informative yet most entertaining talk. Mesmerised listeners learn the difference between those two techniques implemented by successful designers to induce instant communication with the consumer.Reading time: about 1 minute