Swingin’ in London: Crazy Golf by the foot of the Gherkin

7.07.2016

Many a mini golf course has popped up in Britain over the recent past: in the countryside, in themed parks or on lost islands, on rooftops, in junkyards or – like this one – in a former WWII bunker building situated on one of London’s poshest locations. The two 9-hole courses available are named after the one significant characteristic they each feature: a picturesque windmill with moving blades and a welcomingly illuminated Lighthouse.


Swingers Courses

Swingers: it’s not what you think!

Swingers: Cart in front of the fairway
To conquer hazards such as the dog legs, jumps, sand traps and loop-the-loops, crazy golfers require reasonable skills and a dash of good luck to make the most of their tournament. To crown the positive experience, a tree brimming with light deco will happily flash for the victorious who managed to sink their last ball into the final hole.

For the less fortunate there’s no need to despair: instead of throwing a tantrum out of frustration or hurling a set of renitent clubs into the bushes one by one, the defeated can seek refuge in the sociable atmosphere prevailing at Swingers. Moreoever, the variety of food and drink offered on site is destined to mollify disgruntled egos.

Matt Grech-Smith & Jeremy Simmonds of Swingers in London

They’ve dunnit before: Matt Grech-Smith and Jeremy Simmonds – Co-Founders/Managing Directors. Both are experienced creators and marketers of successful events and brands such as Rough Hill, a youth and experiential marketing agency. At the end of 2014, they established the Institute of Competitive Socialising and set up a temporary Swingers’ site in Shoreditch, before settling for the permanent London premises.

Food …
Once the course has been vanquished (no matter how), the time may have arrived to satisfy a physical need other than the sporty one: at Swingers’, the magic formula is popular „Street Food“ offered at different stalls: juicy Burgers, mouth-watering Pizza Pies and tasty Kebab are likely to tickle the culinary past-time palate of London’s mini-golfing denizens of any age.

Yet, it isn’t a must to be playing crazy golf in order to enjoy food at Swingers’: eat-in and drinks plus golf or a convenient takeaway, the choice is up to the customer.

… and beverage
Coffee-roaster brand Nude (and again: it’s not what you think!) are serving artisan coffees at their in-house counter during daytime. A portfolio of still and sparkling wines plus an impressive range of luxury spirits, enabling a host of original cocktails, are served at the bars arranged around the courses.

Interesting for corporates: The President’s Committee Room – a private dining space – seats 16 pax at a long table overlooking the Windmill Course.

Design
Architects/designers Michael Morris and Zachary Pulman have succeeded in exploiting the given space to the very last inch – and beyond: the two-storey clubhouse, the style a loan from the 1920s, is mirrored in the street food vendor windows and the fairway bar.

Opening hours
Swingers is opened Monday – Sunday from 12 midday to 1 a.m.
Street Food is being served until 11 p.m.

All images by the courtesy of ©Swingers.